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> is anyone actually doing that at scale?

per the prospectus on page 16 the answer is definitely yes:

Net Dollar Retention Rate for customers who paid more than $100,000 in ARR is 283% as of 12 months ended January 2021 and 383% for YTD 2021, meaning this customer cohort increases on average the spent by 2.8x.

The highest net-dollar retention rate among all SaaS publicly-traded companies, whose average is around 120%.



That average is across all price points though right, not 100k+ customers? That seems a very apples to oranges comparison.


Fair enough: the average dollar retention rate among all gitlab's customer is 152%, behind only Snowflake, Blend Labs, nCino and UIPath afaik.

I was just trying to emphasize that for the highest paying cohort, retention is best class.




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