What you're missing is...how did they get there? It wasn't overnight.
When you can be 20 to 30 lbs overweight...look around the room...and think "oh, I've nothing to worry about, I'm not as bad as most ppl here..." that has influence. When everyone sitting around your dinner table (i.e., family) is unhealthy...that has influence.
Yes, consciously they'd answer as you said. Of course. However, we're wired different subconsciously, and those signals and nudges are far more influential than most ppl realize.
And again I'll default to Jonah Berger. He's the scientist. I'm only the messenger.
When you can be 20 to 30 lbs overweight...look around the room...and think "oh, I've nothing to worry about, I'm not as bad as most ppl here..." that has influence. When everyone sitting around your dinner table (i.e., family) is unhealthy...that has influence.
Yes, consciously they'd answer as you said. Of course. However, we're wired different subconsciously, and those signals and nudges are far more influential than most ppl realize.
And again I'll default to Jonah Berger. He's the scientist. I'm only the messenger.