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Hardly turning a fun Austin startup into Dell. We are a fun Austin startup. But Dell has built a very effective Business sales channel.

And nothing we do is "rigid". It is documented and we're learning and making changes all the time. We're a B2B company that's figured out some very difficult sales challenges (like how to sell into the local space effectively). I'd bet money that we try more things more often than most startups because we're trying to optimize solutions for software and human performance that no one has been successful at before.

Think of it this way. If you never had analytics on your sites or applications, how would you recommend scaling?



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