Yes. We've seen chipmaker MSRPs inflated, especially in the most recent releases like the 6600XT. Chipmakers are constrained by contractual obligations and PR though. AIBs have also inflated their MSRPs for cards. They seem to have contractual agreements with the chipmakers to sell some portion of their cards at Chipmaker MSRP, at least around the launch. However, to their best ability they are putting their die allocation into their highest end card variants that have the highest MSRPs. Then distributors, retailers, and PC builders mark up the cards over the AIB MSRP. Again, these are often limited to some extent by agreements with their suppliers. If all of these markups don't reach the market rate the cards are bought up by scalpers with bots and sold at the true market rate on eBay.