I view it more as a broken promise than a lie. I do, however, think that both are, morally speaking, on a similar level. Lying is worse but a broken promise isn’t all that much better.
Also: I’m pretty sure that the author of this article actually believes that Jobs was lying. It’s not linkbaiting if the headline reflects the author’s beliefs.
People will stop linkbaiting once people stop being more attracted to linkbait. You can either use unsensational titles in protest, or write a title that will make people read your story. I apologize ahead of time for being realistic.
