The importance of being able to actually reach potential customers, and how to do so profitably (ie. cost of acquisition).
No matter how well you can covert or how sticky your product is, you need to be able to get to them first. Most hackers I know (and the old me too) think SEO, SEM, display ads and maybe viral/WOM have this pretty well covered. Not every customer is easily reached via search keywords.
No matter how well you can covert or how sticky your product is, you need to be able to get to them first. Most hackers I know (and the old me too) think SEO, SEM, display ads and maybe viral/WOM have this pretty well covered. Not every customer is easily reached via search keywords.