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Well put.

Apple runs a store, not a market. This is the key distinction to my mind. In a store I expect curation and payola. On a market I expect independent hagglers.

I imagine if Plateify, a hot startup from the EU, wanted to get into the American Burger King “plate market”, they could get all sort of different attention from lawmakers.

Anyway, where’s the line to a “sub market”? If it’s the soda brand that goes with your burger? Should consumers always be able to get Pepsi cheaper than Coke? The whole reasoning is complex and arbitrary. I’d much rather just let companies decide what they want to bundle and unbundle.



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