Sadly, there is already quite some backlash, mostly coming from Apple aficionados. And I say "sadly" because it is always sad to see how people would try to defend companies and brands, against their own interests.
I think we may agree that, when Apple and Google do not subject their own services to the standards they use for the competition, thus giving themselves a certain advantage, such competition may be hurt and, eventually, it may also disappear. That would not be the first time, either.
Then you may argue if it is in the public interest to let companies compete at all or not.
Sadly, there is already quite some backlash, mostly coming from Apple aficionados. And I say "sadly" because it is always sad to see how people would try to defend companies and brands, against their own interests.