But that's like saying that you shouldn't have more than one store per street, because they might stock exclusive items and that would be really annoying for customers to have to visit two stores for their shopping rather than one. Surely it's better to have only one store, even if it means your selection is limited by the store owner, think of all the inconvenience saved by not having any choice!
I'm being sarcastic of course, but I don't think it's that far off. Right now there are whole categories of apps that you simply cannot have as a customer(and which business cannot produce) because apple won't allow them. Not having choice is easier than having choice, sure.
And if - as an example - Epic releases Fortnite on their own store, rather than Apple store, and you as a customer don't want to go through the hassle of installing their store....then ultimately they lose out. But that's a business transaction then - if you want to buy something and the terms aren't convenient for yourself, then you just....don't.
Of course, but that's where it loops back to what I said about earlier EU ruling - if you own a platform that is used by more than 10% of EU population, then it's not good enough to just say "well, if you don't like it you can go somewhere else", because like I said in my first comment, Apple is inserting itself into business transactions that it maybe shouldn't be inserting itself into. I will say it again - if you have a company making an app for iOS, and customers willing to buy this app, why should apple have a say into whether it's allowed, and demand a 30% cut from every transaction?
Like, imagine if a company making car mats had to ask for permission from Mercedes to sell mats compatible with their cars. Or brake pads or oils or literally anything car related. We've regulated this through legislation years ago - manufacturers cannot say what is and isn't allowed with their cars post sale, they don't have that power. Why not software platforms next?
I'm being sarcastic of course, but I don't think it's that far off. Right now there are whole categories of apps that you simply cannot have as a customer(and which business cannot produce) because apple won't allow them. Not having choice is easier than having choice, sure.
And if - as an example - Epic releases Fortnite on their own store, rather than Apple store, and you as a customer don't want to go through the hassle of installing their store....then ultimately they lose out. But that's a business transaction then - if you want to buy something and the terms aren't convenient for yourself, then you just....don't.