Atlassian is also targeting them with Jira Work Management: https://www.atlassia...

		threeseed on March 31, 2021 \| parent \| context \| favorite \| on: What I learnt after burning $10M as an entrepreneu... Atlassian is also targeting them with Jira Work Management: https://www.atlassian.com/software/jira/work-management And could well be priced as a loss-leader purely to upsell the rest of their ever growing stack in the future. I wouldn't be betting on Asana surviving such a direct, sustained attack from a well capitalised company.

And everyone will wind up using it, paying for it, and hating it. Lol.