It's the same problem that always comes into play for crypto: either people have to accept the crypto as currency (which almost no institution that must buy things and pay taxes can do; the IRS doesn't accept bitcoin...) or there have to be gatekeepers to interact with the blockchain.

This can either be a crypto exchange (regulated on conversion to fiat, lest they get shut down by some SEC thing) or on those "vote on the blockchain" or "verified supply chain on the blockchain" things: eventually some non-blockchain entity has to be trusted enough to set state on the blockchain (e.g. "party A did indeed fulfill the contract to party B. please fulfill this smart contract", or "your food ingredient was prepared in accordance to your green/bio label's requirements").