Why just obligate them to? They do not play nice, we should not play nice either (yes, obligating them is playing nice). I instead suggest nationalizing them, or close them down and arrest at least the executives.
Obligating them would solve the problem without creating a bunch of new problems. Your suggestions would create more problems than they solve.
A given company is typically not Capital-G-Good or Capital-E-Evil. They are probably doing some things well, and doing some things poorly. They respond to incentives. When a company is doing things poorly in a way that is hurting consumers, we should ask what incentives they're responding to.
Google has failed at support. They also do plenty of things well. On my view it's weird to take the position that they don't. I regard Google Search as the crown jewel of modern engineering.
