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Complexity theory provides metaphors for nonlinear change, for one thing.

And most things in business are neither truly linear nor simple exponential. Yet most people in business revert to these two mathematical concepts.

For example, it might convince a CEO to keep working on a project because this 'emergence' thing may be happening -- where a non-complexity-empowered CEO might kill the project because there is no linear return, and no apparent potential for exponential return.



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