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Fashion houses should somehow revise their chain of implementing creative work. I don't know how it is in UO, but afaik from other news from last years, where apparel companies sold copied flickr/blog/digart/etc creation, they don't do such stuff in-house, they buy it from outside (some sort of providers, companies or freelancers, don't know). I think it's a common practice for cheap modern apparell - well, creation and production must be cheap. Sometimes bought derivatives happen to be ripoffs, f.ex. look at this example (it's in Polish, but just look at the images on the left) http://wyborcza.biz/biznes/1,101562,8016144,Amerykanka_oskar...

Just look at those cases http://youthoughtwewouldntnotice.com/blog3/?cat=5 The case above is just one of dozens that are brought to daylight and probably hundreds that don't. Of course the brand has to take full responsibility, there's no doubt, so they made a good decision pulling back the jewelry.

On the other hand, fashion is an industry without copyrights http://www.ted.com/talks/johanna_blakley_lessons_from_fashio... , so I wouldn't bash them from a moral POV.



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