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Seems to me, a successful "startup"* needs to solve a problem, relieve pain, or create something revolutionary that creates elation/astonishment. It needs to be something the market wants. In other words, it is a great idea. Implementation is a matter of hiring the right tradesmen/tradeswomen to make it happen.

People enjoy paying for what they want; they resent paying for what they need. Ideas uncover 'wants.'

Frank Lloyd Wright. Ideas. General Patton. Ideas. Sir Richard Branson. Ideas. Sun Tzu. Ideas Clausewitz. Ideas Edson. Ideas. Ford. Ideas. Larry Page. Ideas.

Sometimes, great ideas come from those who implement that idea, sometimes the ideas come from those outside the industry. Either way, it's the idea that is at the center of the product the market wants.

* Startup: launch of a web-based application.



You say that "implementation is a matter of hiring the right tradesmen/tradeswomen", then you go on to list a whole bunch of people who implemented their own ideas. Thomas Edison didn't just have the idea for a lightbulb, he invented it. Henry Ford personally built his first car as a personal project. Sir Richard Branson got started selling records from the "boot" of his car. Larry Page personally co-developed Page Rank.

I'm not sure how the military commanders (or Frank Lloyd Wright) fit into this, but every entrepreneur you listed was very much a "technical founder".


Edison had a team of people working for him. I don't know how much you've read about him, but he's not exactly known for being like Tesla.

I'm pretty sure the carbon filament in the light bulb was not Edison's particular creation.


They all started with a great idea.


yes... but that initial great idea doesn't "survive first contact with the enemy".




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