No gamer loves GameStop, where’d you get that idea? They are known for buying back your 60$ blockbuster game after a month for $3, and reselling for $55.
They should be dead in the water, and the shorts will eventually be correct, if they can’t pivot to a digital presence (which they can’t, because why would anyone go outside of the native platform stores?)
Ryan Cohen chewy.com cofounder has gotten involved and bought a 10% stake in the company and intends to amp up their online footprint selling a wide range of merchandise. There is more at play here than an epic WSB super troll.
Ease of access to funds and buyers. GS takes all the risk of having to find an ultimate end buyer. If that buyer has issues they take it up with GS not you. And GS can give you that money right now in the store so you can buy something else at the store at that moment.
Plus a lot of people trading in games were minors, who don’t exactly have easy legal access to say online means of selling.
So GS is providing a valuable service, not sure what the problem is. If you dont like GS you can always sell and buy games on facebook marketplace and other sites.
Serves them well!
Play stupid games, ...
I smile inside thinking WSB has enough power to cause a gamma squeeze and punish institutions speculating against a company gamers love!