Don't try to compete on same market, provide differentiated offering. Focus on consultancy, custom development (plugins etc), on-prem deployments. You are the foremost experts of the software, capitalize that instead of trying to compete on ops stuff which is AWS bread and butter.
That might follow with recognition that your market might be smaller than what Elastic co has so far projected, and even it might not be enough to sustain $15B market cap, but bursting that bubble should not be all doom and gloom. Being small does not equate not being successful.
That might follow with recognition that your market might be smaller than what Elastic co has so far projected, and even it might not be enough to sustain $15B market cap, but bursting that bubble should not be all doom and gloom. Being small does not equate not being successful.