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Exactly. This was the right path in this case. The value is for the consumer, if he could attract just 100K visitors per month, that's $500,000/year.

Not only that, he would have a highly targeted group of users that he could tailor all kinds of products and services to.



You need 1mil visitors for 500k.


Indeed. Which what 100k per month comes to, give or take :)


You’re both wrong. 100k visitors per month ≠ 100k unique users per month. Very different things!


You're being super nit-picky. It should have been assumed 100K "visitors" meant uniques, but I knew someone like you might make this comment. 100K * 12 = 1,200,000 visitors. I added a 20% margin to account for return visitors.


I’d like to see you tell your founder or CMO that the difference between monthly visitors and monthly unique visitors is “super nit-picky”.

The 20% margin is risible and those who live by SEO die by SEO: https://cdixon.org/2011/03/05/seo-is-no-longer-a-viable-mark...


Well, quite! But then I pretty much assumed it was a shorthand amongst peers so (over) explanation perhaps wasn’t really necessary...




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