Add a blog, pay a writer because SEO gobbledygook will rot your brain (I believe they use ahrefs to get keywords), add JSON-LD structured data. Cultivate back links, maybe post in forums where people are already discussing this.
There is not much good technical SEO info out there for developers to find. It is frustrating for someone used to being able to find documentation/best practices easily.
This is stuff that I have picked up working with SEO people. Not guaranteed to be 100% accurate but hopefully it helps.
Thanks. I've set my mind on learning as much as I can beforehand so I don't get bamboozled when I start delegating. But I agree that SEO appears to be a black art, to me at least!
There is not much good technical SEO info out there for developers to find. It is frustrating for someone used to being able to find documentation/best practices easily.
This is stuff that I have picked up working with SEO people. Not guaranteed to be 100% accurate but hopefully it helps.