On my computer (netbook running Chrome in Ubuntu), bitp.it clocks at 2.2khash/sec. Using this, I'll give 2000hash/sec/user as a conservative estimate.
If you had 1M daily visits, averaging about 1 minute of interaction (high, but assuming you have long-form content), you'd have 12000Mhash/day, or about 2.77Mhash/sec.
Plugging this in with current rates, this ends up being $0.08/day. For 1M views. This is about 3 orders of magnitude lower than just AdWords.
I don't think the fundamentals are sound here. Advertising spurs commerce, which creates value. This wastes electricity, slows down users' computers, and does no valuable computation.
It seems closer to stealing from your users (with enormous inefficiency) than something that creates any real value.
Amen. You spend, on average, say $1-$10 to acquire a customer, but you lose them in a dramatic, angry, disgusted fashion by trying to steal $0.000001 from them.
As they point out -- you would need a visitor to remain on any given page for a relatively long period of time. Works well for long-form content, but breaks down in shorter chunks.
One thing I'm particularly interested in would be embedding this in a frame similar to stumbleupons web interface and allowing for revenue sharing with the user.