I am overjoyed that Google is finally getting payback for AMP.
Small sites don’t have the resources to support it, and are therefore at a major disadvantage compared to the big clickbait news factories, who of course have the resources to build entire second versions of their pages for AMP.
Meanwhile, if you don’t comply with Google’s AMP demands, you likely wont appear in the “articles for you,” suggestions every time you open chrome on mobile. Nor will you be featured in certain content carousels on Google search. This can amount to shutting off 30% or more of your traffic.
If Google wanted to make the web faster, they could have just tweaked the search algorithm to more heavily favor faster sites. Problem solved.
Google can only force the adoption of AMP because of their monopoly power. They claim it is an “open source” project but this is questionable. 90%+ of commits are Google employees. It’s not like “the community” designed it or has any power to change it.
I always cite AMP as the most cut and dry piece of evidence that Google is a harmful monopoly. I continue to be astonished that higher ups at Google ever greenlit the idea in the first place.
I love Google and what they’ve done for the internet, but it’s clear they need to be reigned in.
Small sites don’t have the resources to support it, and are therefore at a major disadvantage compared to the big clickbait news factories, who of course have the resources to build entire second versions of their pages for AMP.
Meanwhile, if you don’t comply with Google’s AMP demands, you likely wont appear in the “articles for you,” suggestions every time you open chrome on mobile. Nor will you be featured in certain content carousels on Google search. This can amount to shutting off 30% or more of your traffic.
If Google wanted to make the web faster, they could have just tweaked the search algorithm to more heavily favor faster sites. Problem solved.
Google can only force the adoption of AMP because of their monopoly power. They claim it is an “open source” project but this is questionable. 90%+ of commits are Google employees. It’s not like “the community” designed it or has any power to change it.
I always cite AMP as the most cut and dry piece of evidence that Google is a harmful monopoly. I continue to be astonished that higher ups at Google ever greenlit the idea in the first place.
I love Google and what they’ve done for the internet, but it’s clear they need to be reigned in.