Not to mention that because Google is the de facto owner of Internet search, it essentially pits businesses against each other, forcing them to engage in a bidding war for limited space at the top of search results.
This, unsurprisingly, leads to higher and higher expenditures on ads, rather than on improving the product of a business. In the end, consumers end up with mediocre products with above average prices - advertising costs being passed on to end consumers.
These costs can be quite significant (I work in e-commerce space), ranging from 10% to 20% of the end price the consumer sees.
This, unsurprisingly, leads to higher and higher expenditures on ads, rather than on improving the product of a business. In the end, consumers end up with mediocre products with above average prices - advertising costs being passed on to end consumers.
These costs can be quite significant (I work in e-commerce space), ranging from 10% to 20% of the end price the consumer sees.