If the accusations have merit, then they didn't just "take advantage of market conditions" but actually broke the law to their own benefit and to the detriment of consumers.

So they should face the consequences.

I just don't think the consequences fit the crime. It's just a slap on the wrist, and these people will just continue screwing the rest of us over because there are no personal consequences for them.

Any fines that Google and Facebook pay will just be extracted from the consumer. Breaking up the companies won't actually keep them from doing the same in the future, nor will it actually penalize anyone who was involved.

So, yeah, I do think jail time and asset forfeiture from those responsible (if they are guilty) is fair and just.