I know PostHog is only lightly mentioned in the article, but I would highly recommend checking them out! [0] (They're also open-source and provide a self-hosted solution. [1])
Yeah they do Fullstory-type stuff, Heap-type stuff, plus they have an SDK in most popular languages (which no other company has.) If I didn't already set my stuff up before I had heard of them, I would have gone with them. They have the best parts of other tools.
Unless their stuff doesn't work well. I only spent a couple of hours so I might not have noticed UX issues that would have been painful to deal with.
[0] https://posthog.com/
[1] https://github.com/posthog/posthog