Does everyone here realize how incredibly huge Apple's audio business is? Their Wearables, Home, and Accessories business did $30B last year. If AirPods are even 1/5th of that category, that's a $36 business.

For comparison, Sennheiser did about $1B in revenue and Bose did $3.6B.

Are are absolutely huge and capable of surpassing every single company in terms of product and audio quality.