The norm is already getting to be 2 unskippable pre-roll ads, the creator’s sponsor read (not uncommonly > 3 minutes long), several badly timed mid-roll ads, and a post roll ad. The ads themselves are mostly repeats to the point that I’m getting an aversion to the companies and products they try to sell. Goolgle is clearly hoping to get more consumers on YT premium but that’s just priced too high IMHO.