I'm sometimes guilty of commenting without thoroughly reading the linked articles but in this case a simple glance at the photo in the article would've answered your question.
A critical point being "... and it was clearly not in jest" because Mel Brooks would be capable of being miscast, in this reading.
There is the concept of the "self-hating jew" which is a bit of a "thing" and it's often thrown by proponents of the state of Israel, and any Jew which questions the legitimacy of actions of the state in current times.
I'm not sure it's "clearly" sincere in this case, since he also had a persona as "a rock climber known to others in the area as a politically progressive vegan named Jesse James." Though I don't see any reason to give him the benefit of the doubt here either.