Not a science driven exploitation of basic human instincts.
They didn't have a focus groups A-B testing and neurological studies back then.
That's a bit like saying that the impact on climate change back 1000 years ago and now is the same, as in both cases we are releasing carbon into atmosphere.
People are being paid millions to figure out how to hijack your attention, how to use yourself (body, mind functions) against you.
Writing is a tool, it doesn't try to work against you, or have an agenda that might not be aligned with yours.