Tracking users isn't new, but it is new to politics. After 2016's analytics and advert debacle, it's interesting to see how both candidates are using analytics this time around.

Not new to politics either. As mentioned 2012 had a gold mine of new digital sources available. Votizen was pretty interesting at the time. The Democrats had a huge advantage of having a younger & more tech savvy base that used these.

I feel like the title is misleading. There's no spying, just same tracking and advertising employed but most companies with a digital presence.

We know that we are tracked but it's still interesting to see how campaigns have become more savvy in their use of data.

One of the best parts: Time will tell how effective each campaign manages to turn data, analytics, ads, and fundraising dollars into actual votes on Election Day

there is certainly room for savings/efficiency. I've 100% made my mind up, but my mailbox has been BOMBARDED with giant-format postcards promoting the candidates I'm already voting for.

These can not be cheap to print and deliver, and as such they are an enormous waste of money; money that could be used to educate/inform/persuade voters who are undecided or registered with a different political party.

I wonder if a thousand years from now, archeologists digging tough landfills will see a 4-year-periodically-repeating-layer (like a geological sedimentary layer) of these mailings and wonder "what was that all about?"

Ironic that indicative.com is on multiple blocklists? easyprivacy, adaway, pihole, netguard...

Just shows that they know all about spying on people.

One could argue that if they really knew what they were doing, they wouldn't be in a blocklist in the first place.

Or maybe they did a cost benefit analysis.

They're a customer analytics platform with an SDK available, so their customers can track their websites. That's probably why they're showing up on blocklists, tbf.