And they force the students living in them to purchase meal plans which cost 3x what a restaurant meal would cost for defrosted food from Aramark/Sodexo. Obviously someone is getting paid.
Last time I ran the numbers at my alma mater, the mandatory meal plans were (in most circumstances) more expensive than paying cash for the same meals at the same dining halls.
There were a few low-end restaurants on campus too (sandwiches, wraps, pizza, burgers, etc) that were both better and far cheaper than the dining halls. Their defining characteristic was that you couldn't spend your dining dollars there.
Same at my alma mater. One point is worth $1 at the dining hall. You can top up points for $1/1, but you're required to buy a plan of at least 1,200 points that costs $1,800.