The ugly truth Apple doesn't want aired out in the open is that if not for apps like Twitter and Facebook, its own platform (iOS) is suddenly alot less appealing.
This in addition to the question of, what is 30% of all revenue FB makes via ad purchases in its iOS app? I don't think this number is published but easy to think it is in the billions (what is annual FB ad revenue? $60 billion something like that? How much of that is ad agencies (or ad buyers) managing ads via the iOS app?)
If Apple were to attempt to tax that... they'd suddenly give Facebook a several-billion-dollar reason to push the market to create a third mobile device platform and have it overtake iOS.
Well, if the FB app wasn't allowed on iOS any more, wouldn't FB do its level best to create a web experience (via iOS Safari) that's "good enough" instead?
This in addition to the question of, what is 30% of all revenue FB makes via ad purchases in its iOS app? I don't think this number is published but easy to think it is in the billions (what is annual FB ad revenue? $60 billion something like that? How much of that is ad agencies (or ad buyers) managing ads via the iOS app?)
If Apple were to attempt to tax that... they'd suddenly give Facebook a several-billion-dollar reason to push the market to create a third mobile device platform and have it overtake iOS.