I'm D2C, so social media strategy, brand building and generally getting enough volume to convert in order to sustain the product without a huge ad budget is very tedious. Very much the long game to get people interested (probably over the course of years unless you go viral and have good network effects).
Yes, very true. When you read marketing books, it seems very obvious. But trying to actually decide pricing, naming, positioning etc is a different story.
If you know what you're building will excite your target demographic, it's super easy to market.