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		ggregoire on Aug 18, 2020 \| parent \| context \| favorite \| on: Umami: Self-hosted open-source alternative to Goog... Do you know any good resources to learn the intricacies of Google Analytics and its related marketing concepts?

awavering on Aug 19, 2020 [–]

GA's paradigm is based on the Acquisition/Behavior/Conversion model championed by Avinash Kashik. His blog and Google's own courses are great starting points.

https://www.kaushik.net/avinash/

https://www.kaushik.net/avinash/digital-marketing-and-measur...

https://analytics.google.com/analytics/academy/

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