Looks like this was the plan all long. Now to see whether or not the risk of implementing their own payments system for V-Bucks is worth the potential revenue loss they will incur with the app being removed from the store.
Adding to this, Epic/Fortnite are planning a short which goes live in 10mins called Nineteen Eighty-Fortnite. Most likely to be a parody of the 1984 Apple ad. Yup, it's a marketing stunt.
It was just an exact copy of the famous Apple 1984 ad, except the guy on the screen had an apple for a head and the person who attacked the screen was a rainbow Fortnite character throwing a Fortnite donkey head staff