It is. And I think this is because customers aren't valued they're commoditized, now personal information is a commodity with a fair bit of value and society has failed to properly punish the misuse of that value so it's sort of an ever lasting font of money.

I wholeheartedly believe that when we solve the issue of undervaluing personal information... that's when Ads become nearly worthless (like they are in print media) and software salaries deflate to the point where those useful by humans tools become the primary product again - instead of tools to use harvesting from humans.

But, I'm quite an optimist - and a cynical one at that.