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Or drop the gender altogether: "A good CEO knows their values." Grammar cops hate the use of the collective pronoun where a singular would be more correct, but I see it used often enough that it's slowly working it's way into the English language.

In Ben's case, he's making a political statement, so the use of "her" is appropriate in that instance though.



> it's slowly working it's way into the English language

It's actually been in English for a pretty long time, there is plenty of precedent. The people that complain loudest about grammar "mistakes" are often the least equipped to talk about them.




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