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#9 is one of my favorite beers so I was bummed to see the title of this HN post. Reading the article it sounds like production is just being moved to Rochester though.


It's being rolled up into Genny.

Vermont doesn't have much going for it economically. Winters are hit or miss for skiing, dairy is dying, etc. Small scale agriculture is the business there. Once you leave Burlington and the immediate vicinity, things look alot less prosperous. Moving a small operation like this is a slow cut that impacts local farms, etc.


Production is moving, but what struck me (and what made me think HN readers would be interested in it) was that the business seems to have fallen victim to a classic problem in business: being sold to people who don't understand the culture / product, and can't effectively sell it or continue it in a meaningful way. From the sounds of things, they're not selling all that well because of that.


>production is just being moved to Rochester though.

I don't think this really captures how important small business is to Vermont. This is likely culling a lot of jobs across the whole supply chain that locals rely on to survive.


I think GC was more referring to the "fall" in the article's title. This might be bad for Vermont, but it's hardly the "fall" of Magic Hat.


There are more than enough brewers and distillers in VT that it won't be that big a deal. Regionally at least, Alchemist, Lawsons and Switchback are bigger names now.

Hemp has also become a thing.


Fortunately, the space is being taken up by another brewery, Zero Gravity (which produces really great beer), and I believe that they're picking up some of their employees.

I honestly don't think it's detrimental to the industry here: there are a TON of smaller breweries that are all doing really well.




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