It's linked to Catalog Manager, which is a third class citizen in the FB ecosystem that they're shoehorning into being a second class. It's similar to Facebook Messenger taking Facebook Page and trying to upgrade its citizenry within the ecosystem and proclaiming it to be chatbots. That in 3 yrs flamed out and no one speaks of it anymore.

Marketplace team can do more if they can build a second class product from the get go.