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If not making a fool of themselves in the process, yes. Common sense is much needed in such situations, I would say.


What's the cost-benefit analysis between choosing to do so, or not?

I'd guess that the cost of making a fool of one's self for trademark enforcement is usually pretty low... especially if your target customer doesn't make purchasing decisions based on it.


The cost for the lawyers? Not cheap at all.


If you're a small business, it's expensive. If you have some on staff, it might not be.




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