If Warren Buffett himself survives, I expect to see his shareholder letter next year talking about how their losses notwithstanding, COVID-19 left Berkshire Hathaway in a stronger position relative to the rest of the insurance industry, and has improved their outlook for the future.
Only a small number of very narrow segments of business benefit from SXSW - but they benefit a lot. The rest of Austin businesses, and Austinites, suffer degradation and losses. Ask any downtown business that's not in the lodging/entertainment industry.