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> when $politician and $businessperson is still addicted to "email" and asks for it by name, you can argue as much as you want, but not get 100% traction

Since it's obvious that no on-the-wire compatibility is possible, it's fair to give it a new name for branding/marketing. Sometimes the progress happens that way, the new name becomes fashionable with $politician and $businessperson and using "email" now signals your low status, etc.

BTW, the new-non-email could facilitate fighting spam and attention-fishing through some micro-payments scheme.



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