To start: not everyone is a company. Not everything is about companies. When people bringing overly complex, mostly useless in this context, tech like kubernetes to a personal environment it's silly. But whatever, it's what they know.

But when they start telling other people to learn kubernetes because it's so useful then it's annoying. And there are lots of people advocating for using kubernetes on small personal projects. When they get pressed they all fall back to the justification, "You should use kubernetes in personal projects to learn kubernetes." which is back to silly again.

That's where these kinds of critical articles come from.