Came here to make this comment! Seems like a cool product - but most visitors to the webpage will never learn what the product does, since it is buried in the page.
It's also definitely not for everyone who figures out what it is. They should be up front about what it does and the legality around using a device in that capacity.
I still feel like they've taken it a level too far. I already knew comma.ai from past news, and even with that context I wasn't sure if they pivoted to fancy dashcams.