You'll have to explain how it makes sense to you, because it doesn't to me.
If they were going to do it they could do it already. They don't need to be their own ISP for iDevices to block content. They control the browser and the OS: they can block content just off the device.
If they were going to do it they could do it already. They don't need to be their own ISP for iDevices to block content. They control the browser and the OS: they can block content just off the device.