I quite agree. I'm a longtime environmentalist, and when climate change first became a major story I was all for it because CO2 emissions are an excellent proxy for pollution and resource depletion. Now I feel like what should be an integrative approach to a hairball of multiple wicked problems has been simplified to an obtuse marketing campaign, driven by the idea that if enough people agree on the scope of the problem they'll suddenly all pull in the same direction and we'll be most of the way to a solution.

I hate to say it, but I feel that climate change has become a distraction from doing real and necessary environmental work.