I think the costs are higher for local gaming than cloud gaming. But the user views the costs differently -- with local gaming, they own a GPU after buying it, and the electricity charges are not really apparent; but with cloud gaming, they pay a clear monthly fee. So that fee can't be too high or users won't be interested. And on top of all this, you have to add the tradeoff of the latency and bandwidth usage versus local gaming where these are not a concern.