Brave's business reminds me of Adblock+. They started all "we are cool, we make the web a better place" (which they did by the way), then they didn't know how to monetize, so they introduced "non invasive ads". Which is still ads, except this time, it's up to them to choose how ads should look like.

It's the first time I read more about Brave, and despite the fact I like that they try with a new model, I think I'll keep using Firefox and the usual add-ons, as I have been doing for years.