I do not understand why somebody would buy a Fitbit... I would never buy one. All the ones I owned were gifts. All the ones I owned broke in a way that showed a flawed process and engineering.
Their Bluetooth stack is sooo broken. The devices cannot sync if there are other Bluetooth devices around or only some very specific phones are supported.
I think the only good things Fitbit has may be the community and that it is not easier to replicate.
I guess Google can buy the company at a bargain price. They could fix up the technical/process problems, create good devices and use the FitBit brand to sell to their user base.
Their Bluetooth stack is sooo broken. The devices cannot sync if there are other Bluetooth devices around or only some very specific phones are supported.
Their forums are FULL of complains for the hardware breaking (ex: https://community.fitbit.com/t5/Charge/Fitbit-charge-battery... - https://community.fitbit.com/t5/Charge/Charge-band-falling-a... - https://community.fitbit.com/t5/Charge/Button-fell-off-my-ch... ) and updates that brick the devices (one of the recent examples: https://community.fitbit.com/t5/Ionic/Fitbit-OS-4-0-2-Firmwa... )... nevertheless people still buy them.
I think the only good things Fitbit has may be the community and that it is not easier to replicate.
I guess Google can buy the company at a bargain price. They could fix up the technical/process problems, create good devices and use the FitBit brand to sell to their user base.