Yep, I bought it new in a sealed box from an Amazon third party store with prime shipping a week or two after product launch.
Fitbit said they "had" to refuse my warranty on account of having purchased the watch from an "unauthorized re-seller" because of clones, but their software already checks serial numbers for duplicates and rejects clones, so that sounds like an excuse.
Incidentally, my next watch was a Garmin, and while I tried to buy it from the official Garmin store on Amazon I found a 3rd party store on the receipt, so I contacted Garmin and ask them if this would invalidate my warranty. They said it would not. They made good on that promise two weeks ago when a fatigue crack showed up in the plastic frame.
Another vote for Garmin warranty: my strap catch broke (the little loop that holds the long end of the strap down). I chatted online with them and they shipped me the 50c catch in what appeared to be a large box that must have cost at least $4 to ship. A bit overkill but that's how you retain customers I guess.
