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most people don't exercise effectively and are too lazy to get a trainer so a workout watch is a good way to know that they didn't really work out as hard as they thought they did.

it's a nice way of tracking your fitness level coz that stuff goes by the wayside in your prime working age 20-50.

if you're a fitness enthusiast then yeah you're definitely monitoring heart rates already with a more expensive watch(more accurate Fitbit matches vs semi accurate Apple)

the value prop exists, people just don't know that much about fitness - there's a reason for the obesity crisis. insurance companies need to start tying rates to medically measured and vetted BMIs



> most people don't exercise effectively and are too lazy to get a trainer so a workout watch is a good way to know that they didn't really work out as hard as they thought they did.

OK, out of all the responses to my question on here, this is actually the only one that sounds like a decent argument to me.




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